You might have heard a lot about the importance of social media or Facebook to help grow your business, but you are clueless about getting started.
Yes, Facebook is definitely a powerful tool for giving SME India brands a platform and for generating leads, but there is a right way to use this medium. When looking to bag business for your business, it is important to know what works and what doesn’t.
Read on to discover the 5 ways in which you can use Facebook to grow your business:
#1 Launch a contest
If you have a clear marketing objective in mind, launching a contest on Facebook could be a good idea. This will help capture the attention of your target group and generate further leads and fans as well.
Use an application to develop a contest that rewards active members of your Facebook community. Just make sure that your contest is in compliance with Facebook’s promotional terms.
#2 Create paid ads
The Ad Manager on Facebook is carefully designed to help you achieve all your marketing objectives. Advertise using Facebook Ads or sponsored stories to get the word out about your page. Customise the demography of your audience and shoot out ads to attract page post engagements, page likes, click on the website, website conversions, offer claims, local awareness, etc.
#3 Post high-quality content
Facebook’s newsfeed is competitive and a brand needs to stand out to get noticed. If you want to grow your business with Facebook, you have to be constantly adding value and create avenues for engagement on your page.
Consistency is the key to effective posting. When it comes to freezing on topics for a content calendar, talk about industry information, product updates, or your own blog post.
On your blog, talk about your page, explain why people should like your page and join your Facebook community, and offer an incentive for people to do so.
Invest your bucks in boosting high-quality, interesting posts that your audience are likely to share ahead.
#4 Create a Facebook Group
Looking to get in touch with your TG? Create a Facebook Group and drive qualified leads right to your site!
Set up a Facebook Group that is centered on your industry and upon establishing the same, stay in touch with your TG by promoting interesting offers in the form of eBooks, webinars or reports.
#5 Go Live!
Facebook Live Video is the best way to get noticed on this medium. The reach of Facebook Live Video is much greater than ordinary posts. Through live streaming, not only can you reach the right audience, but you can engage in real-time conversations with them.
Remember, no matter what the medium, content is king. Choose an interesting and catchy title to broadcast with and draw viewers into the live stream you are organizing.
Facebook strategies can help your business find new clients and customers. Use the pointers stated above to promote your business on a daily basis, in the most inexpensive fashion possible!