Reviews can do more good to SME India than you can imagine. Considering the vast amount of time and money companies spend to gain customer insights after sales, online reviews are a good economical starting point.
Did you know that positive comments from customers will result in an average increase in sales of 18%? Or, that consumers are likely to spend 31% more because of positive reviews?
Conversely, 22% of consumers won’t buy your product or service after reading just one negative review. And four or more bad comments can take up to 70 percent of a business’ potential customers away.
Thus, work online reviews into your business strategy and follow the steps given below to build a solid foundation that will help you obtain reviews that can change the face of your business:
#1 Set up Google My Business Attract new customers to your business and start building visibility in Google Maps and Google Search by setting up Google My Business. Going by its reputation, Google ratings hold the power to influence your performance and trust in the search engines, more than anything else. Have a complete profile, with just the right keywords and make the best use of Google My Business.
#2 Sign up for a review platform Choose review platforms that can minimise your efforts and maximise the output.
Consider platforms that include features such as automatic review invitations and embedded review forms, as well as code snippets that will get your star ratings listed in the search results. Also, pick a review site which focuses on the consumers and not the business. Make sure the site checks reviews for spam.
#3 Identify your primary review site Look for sites which review your industry best. It is important to figure out where searchers are most likely to discover reviews for brands similar to yours. Respond frequently on such sites so that your customers can gauge your interest in them. Stay away from sites that run their business based on negative reviews.
#4 Set up monitoring for your brand name Take the help of Google Alerts to ensure timely responses to reviews online. Respond to queries in the comments section with patience and do not get into a defensive mode upon receiving negative criticism.
#5 Allow product reviews on your site Experts say that product reviews on your site can help boost sales in a very big way. These days, it is extremely common for websites and apps to display the average score of a product, along with the number of reviews. This attracts more customers than you can ever imagine and also increases conversion rates.
Once you earn more online reviews using the tips given above, it is also important to know what to do with the same. Respond to feedbacks quickly and respond publicly. Apologise for bad reviews and thank customers for the good ones.
Always be humble and conciliatory in your approach and these techniques will surely earn your business more online reviews than ever before.